Sheer MADness Nutrition

Sheer MADness Nutrition, founded by Chef Ashutosh Awasthi, is a clean nutrition brand built on the philosophy of “say cheers to natural & no to chemicals,” offering a range of 100% natural, plant-based products including protein powders, health drinks, and energy bars. Rooted in traditional Indian superfoods like almonds, flaxseeds, and turmeric, the brand blends ancient wisdom with modern nutrition to deliver holistic, everyday wellness without preservatives, additives, or artificial ingredients. Inspired by his personal transformation and passion for fitness, Chef Awasthi created Sheer MADness as a movement towards conscious living—making chemical-free, nutrient-rich food accessible while encouraging a lifestyle centred on strength, balance, and sustainable health