AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity. We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle left-over small scraps on books, headbands, quilts or so. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity.