AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colours with intrinsic silhouettes are the brand’s identity.

We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle leftover small scraps on books, headbands, quilts and so on.

The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colours with intrinsic silhouettes are the brand’s identity.